Friday, January 18, 2013

On Facebook, users can no longer hide from search results



With its graph search, Facebook removed the ability for users to opt out of appearing in search results on the site, as noted by Quartz and straight way challenging other search engines like Google, Bing etc. Because graph search relies on the content of profiles to fuel its results, the move will allow more widespread returns on searches but may violate the confidentiality of users who previously relied on that feature.

Before Facebook’s changes to its retreat policy and the implementation of graph search, users were able to keep their profiles—even their most basic information—out of the searches of non-friends. This scenery would make it impossible for non-friends to locate a Facebook profile, unless the hidden person reached out first

Such profiles would hinder the progress of graph search, which relies on profile content to gather information Facebook asserts that a “single-digit percentage” of profiles had previously opted out of being searchable. As Quartz points out, even one percent is now 10 million people, so the change does affect a large absolute swath of users.

Now, Facebook has pushed everyone into the attention. We’ve noted a couple of profiles, formerly non-searchable, now appear in search results. Most probably, once graph search is turned on for their friends, the information in their formerly hidden profiles will be tallied along with the rest.

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